Our survey reveals US online data protection habits and how common data breaches are.
As an organization building an internet where privacy is the default, we at Proton are always interested in how people protect themselves and their data online. We asked 1,000 randomly selected people over the age of 16 questions about their online habits to reveal what the average US citizen is doing to secure their online data.
The survey results indicate just how common data breaches are, which data people are most concerned about being exposed, as well as the level of protection individuals use to keep their information safe.
We have highlighted the key findings from the survey below.
Gmail is the most common email provider, but iCloud is popular among people under 25
The survey asked respondents which email provider and internet browsers they used most.
Gmail came out on top as the most popular email provider, with 73.71% of respondents using a Gmail account.
Apple’s email service, part of the iCloud suite, was the fourth most popular overall. However, the results showed a sharp increase in iCloud accounts within the 16 to 24-year-old age bracket (over 18% had an iCloud account compared to under 10% of those above this age range), signaling a conspicuous appeal to the younger generation.
When evaluating email service providers, it’s important to consider their track record as well as the protections they have in place. Some email providers, such as Yahoo and Outlook, have suffered major data breaches. Other email providers, such as Gmail, have a good security record but scan your emails, track your purchasing habits, and share access to your messages with third parties. And, unfortunately, none of these popular providers, including Apple’s email service, offer end-to-end encryption or zero-access encryption.
ProtonMail uses zero-access encryption on all emails so that we cannot read your messages, meaning no third parties can read them either. It also means that even if there were a data breach, your messages would remain secure.
Most providers do now offer two-factor authentication for their logins, and you should always use this security measure. However, 2FA by itself won’t always be enough to protect your account, depending on the type of breach. It also cannot prevent your provider from selling or sharing your data. For a more private email experience, you need to use an encrypted service, such as ProtonMail, that protects all messages.
For internet browsers, Google Chrome came out on top with 63.45% of people using Chrome as their day-to-day browser, while Safari came second with 26.29% of people using Apple’s chosen browser as their main search provider.
Many people use Big Tech services simply because they come preinstalled on their devices or offer name recognition and speed. Yet these services are built on a business model of exploiting your data for advertising purposes, which is at odds with privacy. This is especially true with browsers, which is why using alternative services that minimize data collection is the best way to find what you’re looking for while handing over the least amount of information.
72% of people admit to using public WiFi networks without adequate security measures, despite privacy warnings
Though many may feel they are as careful as possible with their online security, do we give this as much thought when we are on our phones or on the move?
Chances are, when you have been out grabbing dinner, on holiday, or working from a coffee shop, you’ve logged into a public WiFi network. Our survey revealed that over 72% of people use public WiFi networks, despite the risks they pose to your privacy.
These WiFi networks often will make you agree to terms and conditions that allow them to monitor your browsing and link to your email so that they can sell that data to advertisers.
Having a trustworthy VPN running on your device can help with this issue, as the VPN encrypts your data, preventing the network operator from monitoring your online browsing.
Over a quarter of people surveyed had their data exposed in a breach
As part of the survey, we additionally asked respondents to enter their main email address into a website called haveibeenpwnd.com. This website is free to use and checks whether an email address has been exposed in an online breach.
Our survey found that 25.8% of people have had their data exposed in a breach online at least once. Over 10% hadn’t even realized this was the case before checking for the survey.
The website also checks if your email address has been subject to a “paste”. “Pasting” is a type of data breach where hackers copy and paste personal information, such as email addresses, names, passwords, and so forth, on specific websites, like PasteBin. This makes it much easier for others to obtain and share a person’s data. 20% of people who took part in our survey found that their personal information had been subject to “pastes”.
We asked respondents to specify the type of information they found being exposed the most. Three kinds of data were especially common:
- Email Addresses (57.19%)
- Passwords (38.36%)
- Usernames (33.22%)
The survey also asked respondents to specify the type of companies that had been breached. The social media industry had the highest percentages of people affected by a data breach (42.12%), followed by gaming (25%) and tech-based websites (20.55%).
Unfortunately, there isn’t much anyone can do when an external company suffers a data breach. People trust that a company or website has as much security in place as possible to keep their online data safe. This is not always the case, and even companies with high security levels have suffered large data breaches.
If people are worried about their information being exposed from websites such as social media, sharing as little personal data as possible on these accounts will reduce the amount of data at risk in any potential breach.